Rooke’s Talking Pet Competition Ts & Cs

  1. The competition will run from Wednesday 8th April 2020 until 4pm on Sunday 26th April 2020.
  2. To qualify for entry, forms must be completed online, no later than 4pm on Sunday 26th April 2020. Any entries received after this time will not be counted.
  3. A shortlist of 4 scripts will be turned into videos and will be posted onto our Facebook page for voting by 5pm on Monday 27th April. The video with the most likes on the original Facebook post at 11am on Wednesday 29th April 2020 will be the winner.
  4. In the event that any winner cannot be contacted or is otherwise unable to take up the prize, Rooke’s reserves the right to award the prize to a reserve runner up selected at the same time as the original and using the same criteria from the remaining qualifying entries.
  5. There is one winner. The prize is a £100 Rooke’s voucher to spend in store.

For General Terms and Conditions for Rooke’s competitions/prizes CLICK HERE

Say cheese – hints and tips for capturing the perfect pet photo

Pet photography We’ve all been there. A camera roll filled with dozens of the same photo as we try to capture the perfect pet moment in time. And thanks to digital photography, we can just keep snapping away until we get the exact photo of our pet we’re after.

With entries for this year’s Face of Rooke’s now open, a Rooke’s discount card and the much-coveted title at stake, getting that perfect pet photo has never been more important! (lol). So to help you out, we’re offering a few simple hints and tips so that you can capture that winning shot…

Photographing your pets1. Capture Character 

The best photos are those that capture the subject’s character perfectly. The wry smile, open mouthed laugh, caring glance… the same is true of your pets. You know your pet best, so will know when he or she is at their most natural; whether that’s capturing a few ‘zees’ on the sofa, clawing at that cat post, tongue out after a frantic walk, or giving you the classic puppy dog eyes. If you aim to capture their character, you’ll instantly add interest to your photo.

2. Aim for the eyes Photographing your pets

The eyes are the windows to the soul – whether you’re taking about your prized pug or your spouse or partner. Taking a photo against a plain background allows you to focus in on the eyes and capture more of that expressive character that adds so much depth to your photo.

Photographing pets3. Get down to their level. 

When you get down to their level, you get to appreciate your pet in context. You get to see their world from their perspective, which can create quite a dramatic effect. Playing with different settings and backgrounds also allows you to capture different moods.


4. Avoid that flash Photographing your pets

There are a few reasons why you don’t want to use a flash if you can avoid it. Apart from the fact it can scare smaller animals, it can also do funny things to dogs’ eyes and even wash out the paler colours found in feathers for example. Pets with white fur can also end up looking completely washed out. Rather, try to go for well-lit spaces so that you can get some real contrast in your photo

Photographing pets 5. Make it fun

While we channel our inner David Bailey to get the perfect shot of our pooches, remember that it can be a little boring for them; especially if they are being made to stay still and pose. Keep lots of treats and toys to hand to capture their attention and reward their patience.

Face of Rooke’s is open to pets of all shapes and sizes. It’s open for entries now and will close on 4thAugust 2019 at 4pm. You can enter online at

The winner will become the Face of Rooke’s for 2019/2020. After a winner’s photoshoot,  their photos will be used across all promotional activity for the year. You will also get a Rooke’s discount card to use for 12 months every time you shop in store. What are you waiting for? Get entering!


Easter 2019 at Rooke’s

Why not pop in store over the Easter weekend and support a couple of very worthy local charities?

Good Friday – 19th April & Saturday 20th April 

10am – 4pm

Lincs Ark at Rooke'sLincs Ark

From big to small, canine, feline or small and furry, Lincs Ark – a small local charity – helps to rescue and re-home animals of all shapes and sizes around South Lincolnshire.

Why not pop in to speak to the amazing team about their fantastic work –  and have a go on their tombola while you’re there!

Easter Monday – 22nd April 

10am – 4pm

Jerry-Green-Dog-RescueJerry Green 

Every year, approx 130,000 dogs go into rehoming centres around the UK. Charities, like Jerry Green, are instrumental in helping rescued dogs receive the care and support they need in the transition from one home to their new, forever home.

On Easter Monday, they will be in store talking about the amazing work they do, the dogs they have available to rehome. They’ll also be running a fun tombola for you to win some prizes while supporting a very worthy cause.

Hope to see you in store!

Everything you need to know about feeding your puppy

Getting a new puppy is an exciting time. But it can also be overwhelming with so much new information to take on. One of the biggest areas of concern for new puppy owners is food. In addition to worrying about what to feed, there are questions around how much to feed and for how long. In this article we’ll coverall the key points you need to know:

  1. How often you should feed your puppy based on their age 
  2. How much you should feed your puppy based on their weight, age and breed
  3. What to feed your puppy based on your lifestyle and preferences
  4. What to consider when making any changes to your puppy’s diet 

French Bull dog puppy with food

How often should you feed your puppy?

Puppies develop at a rapid rate. Between the day they are born and 8 weeks of age (the earliest a puppy should leave its mother) they go from not being able to walk or see to eating solid food.

They will then, depending on their breed, go on to reach their fully-grown size between 6 and 12 months. (Some very large breeds aren’t fully grown until they are 2 years of age). So, you can see how important their nutritional needs are.

As a rule of thumb however, you should be feeding as follows:

  •  2 – 3 months:  4 meals a day
  • 4 – 6 months:  2-3 meals a day
  • 6 + months:  2 meals a day (depending on breed)

Puppies are known for overeating, so it is important that you carefully measure out and keep track of what you do feed. Don’t be tempted to over feed. Their frame is quite delicate, and you could put undue pressure on it if they gain weight too quickly.

How much you should feed your puppy?

Puppies need to be fed little and often. They have small stomachs so need to spread their calorie intake across the day.

How much you feed them will be based on their weight, age and breed. Larger breed puppies need fewer calories per unit of body weight compared to smaller breeds because they grow at a slower rate.  Over feeding them can go on to cause issues with their skeletal structure in later life.

As a rule, stick to the feeding guidelines outlined on your choice of food’s packaging. This will be a suggested weight amount between a particular range based on the puppy’s age and weight. For example, 3 – 4 months and 5 – 10 kg.

When working out what to feed, also consider any training treats and other food you may be feeding in addition to their set meals per day.  In fact, using your puppy’s food for training can be a great way to get some puppy training in while not over feeding on additional treats.

What should I feed my puppy? 

You’ll be inundated with choices for what to feed your puppy. Most popular is a good quality dried complete food. These are easy to store, easy to measure and contain the perfect balance of nutrients your growing pup needs.

Some people prefer to feed a wet complete meal – either from a tin, a pouch or a tray. These can be particularly good for smaller breed puppies who may struggle to chew biscuits with their smaller puppy teeth or fussier eaters.

In recent years, there has been an increase in popularity for a raw fed diet – or BARF (Biologically Appropriate Raw Food) as it is otherwise known. Based on a more homemade diet, it consists of raw meat, bones, vegetables and fruit, it avoids all processed foods and grains. You don’t have to make it yourself either, there are a number of top-quality raw food producers (and available in store).

Your choice of food should be based on what suits your your lifestyle and your dog best. If in doubt, pop in store to speak to the helpful staff.

 Before you make any changes to your puppy’s diet, read this. 

 When your puppy is about 90% of its expected adult weight, you can move him or her over onto an adult diet.

As mentioned earlier though, while most breeds will be fully mature at 12 months, it is relevant to size and smaller dogs will mature quicker and large/giant breeds much, much slower.

 Whenever the time comes to switch, do it gradually as you will almost certainly upset its stomach otherwise.

If you wish to introduce a new food (even if it’s the same brand but a different food), do it gradually over the course of a few days – reducing the amount of the old food and substituting it with the new food. This way your puppy’s stomach will have time to adjust without upset.

 If you have any questions about the food options available, why not pop in store and have a chat with our friendly and knowledgeable staff? 

And remember, if you are at all in doubt or have any concerns about your pet’s eating, physical development or weight, please speak to your vet.